Our Ambassadors

John Wood


John is a super middleweight boxer and is hoping to turn professional late 2016.  John trains regularly and is off to the USA next summer for an extended stay to focus on his training.

John told us: ‘Everytime I train I always push and give 110% with every aspect of my training. It’s good to have a product that can help with my recovery. Beef Jerky gives me a shaper, quicker recovery giving my body the edge.’

Rachel Burford

Rugby Player

Rachel is a World Cup Winning Rugby player having been on the winning team for England in August 2014, and representing and competing for the team throughout the last decade. With over 50 Caps, Rachel’s dedication to her sport has led her to compete in five Rugby World Cups, six RBS 6 Nations Tournaments and three European Championships.

With all her accomplishments, in 2014 Rachel was offered a professional sevens contract and is now focusing on training towards the 2016 Olympic Games.

Rachel is an Ambassador for the Meatsnacks Group and is passionate about the products, having used biltong and beef jerky as an aid whilst training. The athlete uses jerky as a pre and post workout snack to get a healthy protein hit when she needs it.

Pamela Relph MBE

World Rowing Champion

Pamela Relph MBE is a reigning Paralympic Champion, three times World Rowing Champion and remains undefeated in international competition. Pamela is supported by the Meatsnacks Group and eats jerky to assist her with training and recovery due to it being high in protein and low in fat.

Diagnosed with Psoriatic Arthritis at a young age, Pamela’s condition manifested itself in the degeneration of her joints. Her wrist bones fused together whilst growing, resulting in limited strength and function in her hand and wrist. Despite her disability, at age 16, Pamela embarked on an Army Officer training scheme. The athlete won a scholarship at Welbeck Defence Sixth Form College, sponsored by the Royal Engineers. Unfortunately, after four years of education and military training, her disability meant that being in the Army was no longer a feasible career option.

After being medically discharged from the Army, in 2011 Pamela enquired into classification for Paralympic rowing beginning her career as a full time athlete. Within 10 months Pamela was crowned World Champion in the Legs, Trunk and Arms Mixed Coxed 4 (LTA4+) Classification at the 2011 World Championship Regatta in Bled, Slovenia. In the 2012 Paralympic Games, Pamela’s crew took the Gold Medal on home water at Eton Dorney, securing the greatest triumph a Paralympian can achieve.

The latest victory at the 2015 World Championships at Aiguebelette, France, qualified the GB LTAM4 boat for Rio de Janeiro Paralympic regatta in September 2016.

Lee Maxwell


Lee Maxwell is a triathlete and regular competitor in the Ironman circuit. Lee is also an avid marathon runner in his off seasons, most recently running the London Marathon and other UK and international marathons.

Having completed a host of Half Iron distance events, including this inaugural Ironman Staffordshire 70.3, the triathlete snacks on Biltong throughout his gruelling training regime as it’s high in protein and low in fat, aiding with training and recovery time.

Keith Lee


Keith Lee, a busy lawyer in Hong Kong by day, balances his hectic career and his passion for bodybuilding. Although his job is challenging, Keith wishes to inspire others not to sacrifice perusing dreams because of the demand of a career. The aspiring athlete finds jerky to be the perfect protein fix for individuals balancing a heavy workout regime and work life.

Sufficient protein intake is an imperative part of body building training and Keith believes jerky and biltong are a convenient snack that can aid muscle build and recovery. Whether it be post workout nourishment, an afternoon protein hit or a bedtime snack, the bodybuilder believes that jerky and biltong are a great alternative to protein shakes and powders.

In 2016, Keith is looking to compete in male physique competitions and will be eating jerky, biltong and pork scratchings throughout his endeavours.

Joshua Nathan


Joshua Nathan, age 16 is a gymnast supported by the Meatsnacks Group. The young athlete has had many highlights in his ten-year career so far having achieved an array of prestigious titles, reflecting his hard work and dedication to his profession.

Joshua has competed and earned titles from under 14, 16 and 18 categories at the British and English Championships. Most recently, the athlete came first in the 2015 Under 17s English Championships for Pommel Horse. He has also won a gold medal for the Under 18s 4-way competition between GB, Switzerland, Germany and France.

Joshua endeavours to compete with Team GB in the 2016 European Championships as well as competing in the 2016 British and English Championships.

Joshua enjoys Cruga Biltong as part of his training regime.

Jamie Galloway


Jamie Galloway is a Semi-Professional footballer who is supported by the Meatsnacks Group. The footballer currently plays for Deportivo Galicia positioning as a winger on either flank. As an ambassador, Jamie promotes beef jerky in gyms across London.

Before his football career, Jamie had worked in the Leisure industry as a qualified Lifeguard and Fitness Instructor. His professional and diligent conduct was rewarded when he won the 2014 Apprentice of the Year, awarded by the Lifetime Learner Achievement Awards for the completion of his apprenticeship. His successes have been recognised by mainstream media, having been heavily featured in established publications.

Linford Dash

Linford Dash is a Part time fitness model and a full time fitness enthusiast. His busy schedule  consists of photo shoots for fitness brands such as ‘Pursue Fitness’and ‘Carbon Fitness’ while maintaining a stage ready physique all year round. Also posting regular pictures and videos which show his gymnastic talents along with his body building talents surely make him unique.

He says “Jerky isn’t a option to try to lose weight, it is a way of life to maintain a lean physique all year. and with the new products you provide, you can never get bored as there’s so many options available” 

He was a semi-finalist in ‘UKNinjaWarrior’ 2016 series 2. And is competing again series 3. We have high hopes for him this year as he joins Team ‘BodyPwer’ and will be working along with them in this years Body Expo in May 2016.

Taeo Robinson

Taeo Robinson is a reigning men’s physique champion from the East Midlands who has progressed through the ranks leading to an invitation for the Amatuer Olympia in late 2016. His progress has been steady and he has achieved some great things in his bodybuilding career so far;

  • 2016- Amateur Olympia Qualified
  • 2015- East of England Champion
  • 2015- Sugars Classic Champion
  • 2015- Ranked 4th in the United Kingdom

He has been competing for two and half years and trains 4-6 times a week with a busy schedule away from training with work. Taeo told us, “Every time I train it is key to get some good quality protein in my system in order to speed up my recovery and help me to keep training. Beef Jerky offers me the ability to get a high amount of protein in a short amount of time. It gives me the chance to get valuable nutrients post workout that will help in my recovery.”

Taeo aims to use 2016 as another year to achieve dreams in his class and to conquer his own life goals. Using Beef Jerky will give Taeo the time recover and feel sharper as he balances his commitments with a quick, protein fuelled hit after training.

Heather Geluk

Heather’s passion for mountaineering has led her to climb some of the worlds largest mountains including Everest, Makulu, Shishapangma and Kilimanjaro. Not limited to mountain climbing, Heather has cycled over 7500kms across Canada and Tanzania as well as extensively skied and climbed the Himalayas and the Alps.

Through her high-altitude adventures Heather has raised over $350,000 for charity. Causes closest to her heart include Wellbeing of Women, a health charity dedicated to improving the health of women, mothers and babies through research, training and education. She also supports the Paldorje Education Foundation which sponsors Nepalese children through elementary and high school and college undergraduate programs.

During her recent record-breaking expedition to become the first woman in 23 years and second woman ever to climb Shishapangma and Cho Oyu, Heather was caught in the magnitude 7.8 earthquake that struck Nepal on the 25th of April 2015. Fortunate to have survived, Heather stayed in Nepal and through the Paldorje Foundation, she provided humanitarian assistance through raising funds and awareness and delivering food, shelter and financial relief to those impacted by the earthquake. She returned to Nepal in the Autumn to lead the rebuilding of a school in Dalchoki and will return in the Spring of 2016 to continueher record-breaking expedition.

John L.

Being the Head of Digital Media at an animation studio, lecturing computer graphics and holding a close protection licence to provide protection for royalty and presidents, keeps John busy. When he’s not working his day jobs, John earns a little extra from having an uncanny resemblance to the A Team character B.A. Barracus.

Originally from New York, John studied for his Masters in Science in Digital Media & Design at NYU. He currently lives in the UK where he uses his Mr T persona as a supplementary income along with his career. John initially got into Mr T work after attending an 80’s themed party dressed at Mr T. It all spiralled out of control from there.

Working as a Mr T lookalike, John feels fortunate that he can be a timeless character. He believes that Mr T balances between the realm of celebrity, real man and real life superhero. For John, imitating the 80’s icon has gone down amazingly well in the UK, leading to opportunities from celebrity weddings and a TV series.

Working out 4-5 times a week and being on the move from his work life, John eats jerky and biltong and describes the snacks as “pint sized pockets of power”. With his busy lifestyle, John often misses having meals and uses meat snacks as an alternative he won’t regret later. The taste of jerky and biltong reminds him of home, as an American he can cherish the quirks of the products as it was something him and his father enjoyed together.


Jamie Anderson

Adventurer and endurance racer, Jamie Anderson and his team use beef jerky and biltong to help them though their calorie burning expeditions. The high protein/low fat snacks are a convenient way for Jamie and his team to consume enough protein as the packs are ready to eat and a handy size for travelling.

Jamie is no stranger to travel and his endurance races and expeditions have taken him to adventures across the globe including Morocco, Patagonia, Norway, the Alps and the Amazon. In his latest excursion, Jamie took part in a Baffin Island Expedition where he skied 1100kms along the coast of the Baffin Island.


Cynthia Reid

Cynthia started the gym as an overweight 16 year-old after consuming copious amounts of junk food due to her after school job at a fast food restaurant. Her first group exercise class was Les Mills BodyPump in Sydney, and shortly after she attended her first RPM (indoor cycling) class. Cynthia lost weight, became fitter and felt awesome. One day, she wasn’t quick enough to score a bike so she set a goal to become qualified as an instructor so she could always have a spot in class.

Not looking back, Cynthia began running competitively in 2008, a year after she moved to Hong Kong from Australia. This lead to her passion for stair-running. IFC was her first building in 2010, sparking her to set the goal of becoming the fastest female stair-runner in Hong Kong. In 2012 and 2014, the athlete was titled as the overall female champion at ICC in Hong Kong. Consequently, she was invited to run her first elite race in 2014 of IFC in Shanghai. 2015 marked the first year of her full-season running stairs, including the Empire State Building in NYC, Landmark 72 in Honoi, Taipei 101, Guangzhou Baiyun, Shanghai Jinmao and the Macao Tower. Cynthia also returned to her hometown and ran up Sydney Tower where she was placed second in the elite category.

Cynthia is currently ranked world number 3 in the Elite Female category of the Vertical World Circuit and this achievement remains a personal favourite of hers. Not limited to stair-running, Cynthia has also competed in other sporting events including boxing, weight lifting, bikini fitness body building competitions, charity races and sprinting.

John Shorter

Pickup Truck Racer, John Shorter started his career racing on the oval dirt tracks of Autograss at the age of 14. Over the years, John’s hard work and passion for racing has steered him to successfully compete in various technical classes, picking up his first national title in 2009. John had another triumphant year in 2014, where he won the title of the National Autograss Champion.

John furthered his success in 2015 by winning the PRO2 Category in the Pickup Truck Racing Championships in his rookie year.

We are delighted to support John and Wild West Team Shorter and are looking forward to another successful year in 2016.

George Digweed

George Digweed began shooting at the age of 14 and has achieved and held many titles under his belt over the course of his career. In 2009, George was awarded an MBE for Clay Shooting and services to charity. He has also won 26 World Championships, 18 European Championships and over 200 other major titles. As well as this, George is the current holder of 4 World Records. Last year, George won all 3 World Championships in 3 different disciplines which has never been done before in shooting history.


When George isn’t shooting, he enjoys playing golf and cricket. We look forward to seeing what George gets up to in 2016.

Marcus Watson

Marcus Watson (Newcastle Falcons and ex International Rugby Player) often uses biltong as a healthy snack post-gym, specifically more on heavy loading training days to top up his protein intake. He also enjoys eating it as a healthy snack when on the sofa watching TV. Marcus likes the convenience of biltong as he can eat it when he’s in a rush and wants something healthy to eat on the go.

His favourite flavour is the peppered beef. Marcus believes that, for an athlete, it is the ideal snack to top up protein intake which helps recovery and muscle growth. He also thinks it tastes great!

Charlie Hayter

Charlie Hayter (International Rugby Player) loves biltong and mainly uses it when travelling on long trips abroad as a snack on flight, or more commonly when travelling back from training. Charlie also finds biltong to be great for post-gym. Charlie is currently injured, but when he was fit, biltong was a favourite snack on the golf course.

Lamin Deen

Bobsleigh is a muscle pumping adrenaline sport that requires a mix of reaction, driver skill, speed/strength and team work. It is not for the faint hearted.

Lamin is a pilot on his team and began bobsleighing in 2006 after attending the army annual sprint race. He finished a not so shabby 3rd place, he was then scouted for the position of brakeman/pusher.

He loves racing down the ice tracks at high speeds of up to 100mph and up to 5G force in some of the bends. Lamin and team mates have nick named the sport “F1 on ice”

Lamin believes that protein is a huge part of a bobsleighers life and what better way to get it in then a delicious meat snack.

“I have attended 5 world championship and 1 Olympic Games and my aim (not dream) is to win a medal in the 2018 Winter Games”

We wish Lamin all the best for achieving his dream at the 2018 Winter Games.

Paul Addicott

Paul Addicott, a family man who loves to run. Always up for the next challenge, completing Ironman; 100k races and numerous marathons are just the beginning. Paul wants to join the 100 marathon club, and loves to travel abroad to do a marathon.

With a PB of 1:23 for a half marathon and 3:08 for a marathon, Paul still wants to go sub 3, but these days prefers to pace races than race them. Paul said “there is no better feeling than helping a group of people achieve their PB’s”. Paul will be pacing London, Manchester, Liverpool and Berlin marathons this year along with numerous half marathons.

Tim Garner

Tim is a former professional squash player who reached no.26 in the PSA World Rankings and no.6 in the UK. He is an eight time European Club Champion and still plays competitive squash for Paderborn, Lansdowne and Dulwich. Since retiring from the professional tour, Tim has undertaken a number of different sporting challenges including Olympic Distance Triathlon, the London Marathon and incredibly playing 7 matches on 7 continents in 7 days with his friend ex-World no.1, Peter Nicol MBE. Tim has also completed the 90 km Comrades Marathon in South Africa. It was from this and his many trips to South Africa for squash that he realised what a great energy snack biltong was. He quickly realised that in the UK people are all too quick to grab a packet of crisps or chocolate bar, when meat snacks are a healthier and better option!

Robert Mills (Millsy)

Robert Mills, known as Millsy to fans, is a Scottish gaming streamer. Millsy grew up in a small town outside Glasgow where he suffered bullying from a young age. For Millsy, gaming was an escape and a release from this. He would run home from school and play Pokemon Yellow, and since then he has been hooked. For Millsy, a game is never complete until he has searched every corner of it for all the bonuses. His love for gaming has propelled him to do gaming professionally, regularly streaming first player shooters and RPG games to large and varied audiences on YouTube. He has been invited to stream on a newer platform, Beam.pro, and his audience is growing there. Millsy is always thinking ahead, and is very interactive on social media. His aim is to entertain and inspire his young audience. Millsy hopes that one day he will make it into the eSports industry. He goes by the mantra “Play fair, win fair”.