We were recently nominated for, and won Trade Monthly’s Food and Drink 2017 Award for Best Alternative Snacking Company.
So what did Trade Monthly say about us and what did we say about winning. Read on…
Meatsnacks Group Ltd supply all the major supermarkets, convenience stores, wholesalers and online retailers with meat based snacks. We invited Managing Director James Newitt to talk us through the firm and its delicious products.
The Meatsnacks Group was formed in 2015 with the merger of Cruga Ltd, the UK and Europe’s market leader in premium beef biltong, and The Jerky Group the UK’s and Europe’s market leader in premium beef jerky. James discusses the firm’s history in more detail and outlines how it has always strived for excellence since inception.
“The Jerky Group was founded in 2000, and its brands include Wild West, which is the UK’s most popular beef jerky and Europe’s longest established. The Jerky Group’s production facility has been in Forres, in the Highlands of Scotland since 2012. The company now employs 110 staff and has a turnover of £12m.
“Since the business began in 2000, we always had the desire to manufacture our own beef jerky in the UK, using domestic beef with a British and Irish provenance, and to remove unnecessary preservatives and additives, including added MSG. As such, in 2012, we invested in our own jerky facility in the Highlands of Scotland, supported by the Scottish Government, and Highlands and Islands Enterprise, and we began manufacturing the Wild West Beef Jerky and Texas Joe’s Beef Jerky and other own label brands in March of 2013. We produce own label jerky for Marks & Spencer, Tesco and Lidl.”
Ultimately, the trend for protein based, heathy snacks from real food ingredients is really driving the uptake of jerky and biltong in the UK market, and as such James is keen to emphasise the group’s focus on creating innovate new products, including a salmon jerky which is due to launch later this year.
“The Meatsnacks Group will be launching a salmon jerky in 2017 and have taken on a dedicated factory in Grantown on Spey in the Highlands of Scotland. The aim with this product is to bring fish protein to the market to complement the current jerky range available to consumers.
“Overall, we are really excited to be adding salmon jerky to our portfolio and we think it is the perfect addition to our Wild West Deli range. We have been looking to produce the product since 2012 when we perfected the recipe and what better place than Grantown on Spey, the home of salmon fishing. The acquisition offers us a great opportunity to continue to diversify our offering and tap into a wider market.”