Well it was to get more people eating jerky, and for that we wanted to create a jerky range that was softer and used deli style flavours.
We spent time taste testing different cuts of beef and discovered that brisket produced a softer chew and also soaked up plenty of all the tasty marinade.
Thai Spice has a definite oriental flavour notes with subtle coconut, chilli, ginger and coriander coming through. This is a great introductory flavour if you’ve never tried jerky before.
The Chilli and Lime flavour is fresh with a slight after heat. Perfect if you like a bit of spice in your snacks.
Both jerky’s also have recommended drinks pairings which we’ll mention later!