Taking Scottish Salmon Jerky to the world. Visit New World Foods (Europe) at Anuga, the worlds largest food and drink fair.

Untitled design (30)New World Foods (Europe) is Europe’s largest manufacturer of jerky and biltong will be attending Anuga 2019 and be on the Scotland Food and Drink stand in Hall 10.2 on stand G057.

Two years ago, Anuga saw the successful launch of Speyside Smokehouse Salmon Jerky which is now listed worldwide in the UK, Canada, UAE and France.

Wild West Jerky will also be at the show in its contemporary packaging and look and feel, with enticing flavours and recipes, including beef jerky, salmon jerky and chicken jerky.

James Newitt, CEO at New World Foods (Europe) Ltd comments, “We recognised the changing needs of our jerky-eating customers and continue to create a taste, texture, look and feel for Wild West that meets these needs. With consumers looking for high protein snacks and retailers recognising the potential growth in protein, we resolved to continue to lead and to innovate. With the jerky and biltong market growing by 17% in the UK there is a huge opportunity for retailers to be part of this growth.*”

The Wild West Jerky range is made in the Highlands of Scotland and the falvours include: Original beef jerky, Honey BBQ beef jerky, Jalapeno beef jerky, Fajita Spice Chicken Jerky, and two Salmon Jerky flavours: Sea Salt & Black Pepper and Chilli.

The Speyside Smokehouse salmon jerky range, is crafted on the banks of the River Spey in the Scottish Highlands.greataste-01

The jerky uses Scottish Atlantic farmed salmon and follows the same jerky making methods as their Wild West Jerky range.  This jerky offers consumers the perfect alternative to red meat, that is a lighter, gluten-free substitute to other dried meat snacks without compromising on flavour.

Speyside Smokehouse Salmon Jerky range is available in three tantalizing flavours: Sea Salt & Black Pepper, Sweet Chilli Pepper and Teriyaki.

James Newitt, CEO at New World Foods (Europe) Ltd, comments: “We’re really excited about the development of Speyside Smokehouse Salmon Jerky in the retail market; high in Omega 3, high protein and low calories, our salmon jerky is a perfect snack at anytime of the day without compromising on taste.”

With only 119 calories per pack salmon jerky is also high in Omega 3 and high in protein.  This snack makes an exciting alternative to add to any retailers snack offering and will have a shelf life of 12 months.

New World Foods (Europe) also provides own-label jerky and biltong for major grocery retailers in the UK and Europe and online sports and nutritional suppliers.

To find our more visit us at Anuga 2019 in Hall 10.2 on stand G057, Scotland Food and Drink Stand in the UK Pavilion.

Sources: IRI & New World Foods Sales data w/e 14thJuly

Cruga Biltong wins Gold at Design Effectiveness Awards

At a glittering awards ceremony in London on the 12th June 2019, Cruga Biltong picked up a Gold Award at the Design Effectiveness Awards for their recent re-branding work completed by branding agency Pearlfisher.Cruga range

The brief to the redesign was that Pearlfisher needed to deliver an inspiring strategic and creative direction for Cruga Biltong that solidified the brand’s premium position. The new “Authentically African” positioning brings a true appreciation of meat boldly to the fore, and the design captures the artisanal, expert process of making biltong.

Despite a raft of new competitors that entered the market since the redesign, Cruga Biltong has achieved outstanding results against its objectives.

James Newitt, CEO, Meatsnacks Group comments ‘Last night’s win is a culmination of the dedication and work of my team and the team at Pearlfisher to create branding for Cruga Biltong that really reflects the authentic nature of the product and communicate this to the consumer. Cruga Biltong is enjoying growth in the market and the design will allow us to build on this growth with retailers.’Cruga at DBA Design Effectiveness awards

Cruga Biltong is enjoying growth in the market and the bold design gives great stand out especially in convenience and impulse categories.  Market share jumped from 18% to 40% in the first 28 weeks after launch in 2018. And with value and volume sales up 161% and 173% respectively.  Now the brand is using the growth to raise awareness for Save the Rhino International and donating a min 1p per pack throughout 2019 to the cause.


Speyside Smokehouse Salmon Jerky wins in Canada

Speyside Smokehouse Salmon Jerky wins at Grocery Innovations Canada 2018

Meatsnacks Group are delighted to have won two awards at this years’ Grocery Innovations Canada for their Speyside Smokehouse brand.  Voted top in Grocery and awarded Best Packaging, this is a perfect way to launch Speyside Smokehouse Salmon Jerky into Canada.

Working with the team at TFB & Associates Ltd, Meatsnacks Group have just launched in Canada with salmon jerky. The jerky is made from Scottish farmed Atlantic salmon and handcrafted on the banks of the River Spey. With unique packaging aimed at the Canadian market we are excited about making this product a success.BestPackaging

James Newitt, Managing Director at the Meatsnacks Group comments ‘Our partners at TFB & Associates saw the opportunity with Speyside Smokehouse when we met with them at Showcasing Scotland last year and have been fully behind the brand and the product to bring it to the Canadian market.  We are excited about working with them and take our salmon jerky throughout Canada.’

Speyside Smokehouse Salmon Jerky is multi-award winning having also received Great Taste Awards for the range earlier in the year.



Great Taste Awards for Salmon Jerky

Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2018 and we’ve got three!

Out of over 12,600 products to be judged, we have been awarded three, 1-star Great Taste award, which means judges dubbed it a food that delivers fantastic flavour for its Wild West Sea Salt & Black Pepper Salmon Jerky, Speyside Smokehouse Sweet Chilli Pepper and Teriyaki Salmon Jerky.  The judge’s comments included ‘A very innovative product. This tastes like a key ingredient for a long Viking voyage! Dense & intense. Really innovative.’

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.

James Newitt, Managing Director, Meatsnacks Group explains:  ‘We’re delighted to win 3 awards this year for our salmon jerky range of Wild West Jerky and Speyside Smokehouse.  This year builds on our previous awards for Texas Joe’s Jerky and Cruga Biltong.  Our team in Grantown on Spey, where we created the salmon jerky, have developed a fantastic tasting product with which to make salmon jerky a success.  We’ve just exported Speyside Smokehouse to Canada, Hong Kong and Iceland and have opportunities for distribution coming all the time for this product.’

Salmon Jerky is high in protein and omega 3 and is gluten free.  The Meatsnacks Group make all their salmon jerky from Scottish Farmed Atlantic Salmon at the Speyside Smokehouse in Grantown on Spey.

Recognised as a stamp of excellence among consumers and retailers alike,Great Taste values taste aboveall else, with no regard for branding and packaging. Whether it is vinegar, granola, bacon or cheese being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

Wild WEst SAlmon JerkyThere were 12,634 entries into Great Taste this year and of those products, 192 have been awarded a 3-star, 1,207 received a 2-star and 3,254 were awarded a 1-star accolade. The panel of judges this year included; MasterChef 2018 champion, Kenny Tutt, chef and food writer, Elly Curshen, eco chef and food writer, Tom Hunt, author and chef, Zoe Adjonyoh, baker Tom Herbert, author and blogger, Izy Hossack, and baker and recipe writer, Martha Collison, as well as food buyers from Harrods, Selfridges and Sourced Market. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy winners and the Great Taste 2018 Supreme Champion.

Great Taste 2018 will reach its exciting finale on Sunday 2 September, when the world of fine food gathers at the InterContinental Park Lane Hotel, Londonto find out the Great Taste Golden Fork trophy winners for each region, with the final applause reserved for the Great Taste Supreme Champion 2018.

Salmon Jerky from the Meatsnacks Group is shortlisted for The Grocer New Product Awards

The Meatsnacks Group have been shortlisted for The Grocer New Product Awards, Bagged Snacks Category for Wild West Sea Salt and Black Pepper Salmon Jerky.Gro_New_Product_Awards_2018_FINALIST

Salmon jerky extends the range of high protein snacks from the Meatsnacks Group which includes beef and chicken jerky and beef biltong.  Salmon jerky is high in protein and Omega3 and also gluten free with lower calories.  Wild West Salmon jerky is only 119 calories per pack and perfect for many dietary requirements.

Wild West Salmon Jerky was developed in-house at the Meatsnacks Group. It launched nationwide into Sainsbury’s in January 2018 and is now exported to Europe, Hong Kong and Canada.

James Newitt, Managing Director, Meatsnacks Group comments ‘We’re delighted to have been shortlisted in The Grocer New Product Awards. Our commitment to developing new and healthier snack products is recognised through being shortlisted.  With more new products being launched this summer, we are committed to continuing to develop products and branding more relevant with today’s consumer.’

Wild West packaging was recently refreshed, to increase brand stand out and improve product provenance. Wild West continues to maintain its position of being number 1 jerky on value share.*

Wild West salmon jerky is made from Scottish farmed Atlantic salmon in the highlands of Scotland.

*Source: IRI data to 20/05/18

Meatsnacks Group launches jerky and biltong in snacking pots under new brand KRAVE.

Krave Pots Beef Jerky & BiltongMeatsnacks Group is launching meat snacking pots under new brand, KRAVE. This new branding challenges the perceptions of jerky and biltong, bringing this exciting category to a new consumer, in a new format for front of store and at till points.

These pots have been created to attract a new consumer that fits within guidelines for front of store and are under 100 calories per pack.

Consumer are looking for a more social foodie snack that delivers more in terms of flavour experience. They’re looking for healthier, tastier options, especially when it comes to protein. KRAVE by Meatsnacks Group is a new contemporary brand targeting the fitness, health and nutritional conscious consumer.

The dynamic, fresh design highlights key on-pack messages: Calories per pack, Grass fed beef, %age protein, Handcrafted as well as key ingredients.

KRAVE snack pots are launching in two flavours:

  • KRAVE Szechuan Pepper and Ginger Salt Beef Jerky
  • KRAVE Warm Chimichurri Beef Biltong

KRAVE Warm Chimichurri Biltong contains only 78 calories per 28g pot and has 54% protein.  The biltong is made from grass fed beef silverside steak. KRAVE Szechuan Pepper & Ginger Salt Jerky contains only 90 calories per 28g pot and has 36% protein.  The jerky is made from British and Irish beef silverside steak.

James Newitt, Managing Director, Meatsnacks Group comments ‘Consumer and market research output concluded there was space for a new category brand to increase category penetration and bring jerky and biltong to new positions in store. Working with branding agency, Pearlfisher, we are confident that we have created a brand and format that will significantly increase the appeal of jerky and biltong to a wider audience’.

Jerky and biltong are benefiting low calorie and free from trends with pack sales up 19% IRI data (MAT 20/05/18)*.  Consumers are continuing to enjoy the benefits of high protein, gluten free snacks that can be enjoyed at any time of the day.

KRAVE is available to list now.

Source: IRI data to 20/05/18

KRAVE is available to list now. Contact the sales team today.


Source: IRI data to 28/01/18

Meatsnacks Group is a Finalist for Scotland Food & Drink Excellence Award

Scotland Food and Drink Awards

Meatsnacks Group is celebrating after being announced as finalists for the Scotland Food & Drink Excellence Awards 2018.

Shortlisted in the Confectionery, Drink and Snacking Award category for the Speyside Smokehouse Salmon Jerky range.  The salmon jerky is high in Omega 3, high in protein and gluten free and made using Scottish farmed Atlantic Salmon fillets that have been marinated and slowly cooked and smoked over beech wood.  The salmon jerky is made in a former smoked salmon factory on the banks of the River Spey in the Scottish Highlands.

The product was developed in-house to ensure that the salmon fillets made a true jerky texture and taste.  With consumers looking to gain protein from natural sources and the increasing popularity of salmon, jerky is a convenient option to enjoy salmon on the go as it doesn’t need refrigerated and has a shelf life of 12 months.

Winners from all 26 categories will be announced in front of 800 guests at the prestigious awards ceremony and dinner on Thursday 7 June at the Edinburgh International Conference Centre (EICC).

James Newitt, Managing Director, Meatsnacks Group comments, ‘We are delighted to have our Speyside Smokehouse salmon jerky shortlisted in the Scotland Food and Drink Excellence awards.  It is great recognition for our team, from product development to production for all their hard work and dedication. The product is going from strength to strength with new export markets opened up from Hong Kong to Canada.’Speyside smokehouse Salmon jerky

James Withers, Chief Executive of Scotland Food & Drink, said

“This year we’ve had such a diverse range of businesses entering the awards and a record-breaking number of entries, which really is fantastic to see. This year there were some really competitively fought categories and our panel of expert judges have had the hard task creating a shortlist from over 270 entries.

“It’s set to be a great event and I am delighted to see some fantastic businesses, products and people as finalists. Congratulations and good luck to all those shortlisted.”

The awards received a record 273 entries. New for this year was the introduction of an Innovation category, as well as an increase in the age limit for the Young Talent to ages 26 and under, to coincide and celebrate the Scottish Government’s Year of Young People 2018.

Organised by Scotland Food & Drink and in partnership with The Royal Highland and Agricultural Society of Scotland (RHASS) and headline sponsor Asda.

Find out more about our Salmon Jerky and where to buy it here.

What beer to pair with jerky?

What is salmon jerky?

Wild West Jerky explores new multi-pack format.

Wild West Beef Jerky MultipackWe’ve launched Wild West Jerky in a new multi-pack format.  This new packaging format includes 300g of beef jerky that easily tears into 3 individual 100g sharing bag portions.

This new pack format has launched into Costco nationwide and fulfils multiple consumer needs from the big night in, to store cupboard staple snack.  Allowing the meat snacker consumers to buy their jerky in value bags and keep it fresh in smaller pack sizes.

James Newitt, Managing Director of Meatsnacks Group comments ‘This is the first jerky multi-pack that is available in the UK and we are excited about the consumers reaction to buying jerky in this new bigger bag, but convenient format.’

The multi-pack has been developed as a 3 pack of jerky that has a tear-able strip between each pack creating three individual 100g packs.  Available as Wild West Original Beef Jerky there are plans to expand the range into other flavours, Cruga Biltong and Speyside Salmon.

For more information on stocking this new format.  Contact the sales team today here.

Meatsnacks Group launches KRAVE jerky and biltong


KRAVE is going to challenge the traditional perceptions of jerky and biltong, targeting a new, social foodie consumer with pioneering flavours to disrupt and challenge the status quo in the jerky and biltong category.

KRAVE has been created to drive penetration by bringing new consumers to the category. Krave is brought to you by us at the Meatsnacks Group, category leaders in jerky and biltong and bringing you the latest innovations in the category, first.

KRAVE is different in design and flavours to other brands and own label currently on the market, yet still adheres to the principle of helping customers make healthier choices through offering “better for you” products.

This KRAVE range is underlined by key attributes:
• a handcrafted product made from grass fed beef;
• low in calories per pack,
• high in protein
• gluten free
• and for Salmon, high in omega 3.

Consumer and market research output concluded there was space for a new category brand to increase category penetration.

The packaging designs are vibrant and accentuate the quality of ingredients as well as to highlight the on-pack messaging, such as the calories and protein per pack.

Krave will launch with three exciting flavours:

• Krave Szechuan Pepper and Ginger Salt Beef Jerky
• Krave Warm Chimichurri Beef Biltong
• Krave Zesty Lemon & Dill Salmon Jerky

Available to order today just visit our Stock our products page to enquire and a member of the sales team will come right back to you.

The Commonwealth Games are here, already!

It seems like yesterday we were watching the Commonwealth Games in Glasgow in 2014 and it was one of the most successful games for the home nations too.  But this year we turn our focus to the Gold Coast, Australia for what will no doubt be another action-packed game and Usain Bolt won’t be subjected to the Scottish weather when he watches the 100m finals!

Our athletes have spent the last four years training hard for this with an Olympics and numerous World and European Champions thrown in too.

Nutrition is one of the key aspects of being an athlete.  On top of the skill, dedication and focus that is required to complete on the world stage.

Athletes don’t just need a healthy balanced diet, they also need high protein and carb levels to ensure that they have the energy and recovery fuel on board day in day out.

Public Health England’s “One You” campaign suggests you should eat:

low calories


And snacks should be under 100 calories.

Compare that to an athlete that is consuming around 5000 calories a day- that’s quite a difference.  But as we are hoping to beat previous games medal achievements, our teams will need all the fuel the can get to reach the following targets:

Scotland – 30 medals

England – 130

Wales – 26

Norther Ireland – 6

With Jersey, Guernsey and the Isle of Man sending teams too.hurdles

With 19 different sports from badminton to bowls, cycling to netball and triathlon to wrestling, there is a huge variety of sports to keep us all
on the edge of our seats. With athletes arriving in the Gold Coast daily to acclimatise.

The Gold Coast Commonwealth Games 2018 is on from the 4th to 15th April with coverage across the BBC.

We’d love to know who you’ll be supporting.


Snacks under 100 calories

Biltong? What is it?

5 things you need to know about salmon jerky

10 snacks to keep in your desk drawer

7 things you need to know about jerky


More information on One you campaign is available here