We are pleased to announce three new lines launching nationwide throughout BP M&S Simply Food forecourts at the beginning of March 2017: Wild West Deli Chili & Lime and Thai Spice, plus the first national listing for STRIVE biltong, an exciting new range of protein-packed snacks aimed at the health and fitness market.
With the trend for protein based, heathy snacks, from real food ingredients driving the uptake of jerky and biltong in the UK market, there are no signs of the protein trend diminishing. With the evolution of softer and more foodie jerkies such as Wild West Deli Thai Spice (and Chilli and Lime), we are seeing new consumers enter the market all the time.
With consumers looking to pick up their jerky and biltong out with the weekly shop, this new listing provides the perfect opportunity for consumers to stock up on their way home.
James Newitt, Managing Director, Meatsnacks Group comments ‘We are excited about this new listing for Wild West Deli Jerky and STRIVE Biltong as they will be placed at the till points. And with the forecourt category growing year on year there is great potential to capitalise from the new placement of these lines beside the till points.‘