Salmon Jerky from the Meatsnacks Group is shortlisted for The Grocer New Product Awards

The Meatsnacks Group have been shortlisted for The Grocer New Product Awards, Bagged Snacks Category for Wild West Sea Salt and Black Pepper Salmon Jerky.Gro_New_Product_Awards_2018_FINALIST

Salmon jerky extends the range of high protein snacks from the Meatsnacks Group which includes beef and chicken jerky and beef biltong.  Salmon jerky is high in protein and Omega3 and also gluten free with lower calories.  Wild West Salmon jerky is only 119 calories per pack and perfect for many dietary requirements.

Wild West Salmon Jerky was developed in-house at the Meatsnacks Group. It launched nationwide into Sainsbury’s in January 2018 and is now exported to Europe, Hong Kong and Canada.

James Newitt, Managing Director, Meatsnacks Group comments ‘We’re delighted to have been shortlisted in The Grocer New Product Awards. Our commitment to developing new and healthier snack products is recognised through being shortlisted.  With more new products being launched this summer, we are committed to continuing to develop products and branding more relevant with today’s consumer.’

Wild West packaging was recently refreshed, to increase brand stand out and improve product provenance. Wild West continues to maintain its position of being number 1 jerky on value share.*

Wild West salmon jerky is made from Scottish farmed Atlantic salmon in the highlands of Scotland.

*Source: IRI data to 20/05/18

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