The UK’s number one jerky brand enters the premium market with Wild West Deli Range

We are pleased to announce the launch of Wild West Deli, a premium range of protein-packed snacks that are being launched into Waitrose. Tapping into a growing demand for great tasting, high protein food options, Wild West Deli is perfect for health consumers with adventurous taste buds.

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The release of Wild West Deli, which is positioned as a sub-brand of the UK’s No.1 jerky brand Wild West, marks the start of an exciting new venture as we look to attract a wider, more premium audience. Most evident is the packaging, which marks a departure from its standard laminated foil packets to reveal a fresher look and feel with a matte packet and clean design.

As demand for meat snacks continues to grow, Wild West Deli is the gourmet-food enthusiast’s alternative to current beef snacks on the market. Available initially, in two appetising flavours, Thai Spice and Chilli & Lime, the pieces of lean beef brisket make a delicious pre-dinner snack and great for wine pairings such as a velvety Malbec with the Chilli & Lime or a refreshing Riesling for the Thai Spice.

Taste has not been compromised in the development of the new range, with the fresh ingredients and superior flavours of this latest offering shining through. The beef jerky is both soft and tasty, made with only the highest quality beef brisket, which is then carefully marinated and smoked over applewood chips.

Jennifer Macdonald-Nethercott, Marketing Manager of Meatsnacks Group Ltd, comments: “We’re really excited to be launching this premium product to our portfolio of meat snacks and we think it’s the perfect choice for the consumer looking for an alternative high protein snack. Our products have certainly proved they make for the perfect guilt-free, satisfying snack but with this new venture we wanted to prove that we are capable of producing more than just on-the-go snacks. We hope the new premium look and feel of the range, coupled with the first-rate quality of the two delicious flavours, will entice gourmet foodies. Having the range stocked in Waitrose is also a huge achievement for us and we look forward to showcasing our new product to their shoppers.

The Wild West Deli range is set to launch on the 14th June will be available to buy on, with an official launch taking place at the BBC Good Food Show 16th -19th June at the NEC, Birmingham.





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